Last Month Mark Zuckerberg lit the match that will set Facebook on fire by announcing that they were working on something similar to a ‘dislike’ button.
Amidst a storm of protests on Facebook, it looks like the ‘dislike’ button will happen sooner rather than later, with beta testing going to come out quite soon.
What does this mean for Facebook page owners?
Well, Mark dressed it up and said ‘It’s not about down-voting content it’s about empathising with page owners posts? So it’s all about expressing your emotions.
I believe whatever way it is dressed up, if a Facebook page gets enough ‘dislikes’ on their posts that the reach will dramatically decrease for that page owners future posts.
That’s why it’s crucial to build up your engagement rate just now and that is something I emphasis in my Facebook program and Facebook coaching, in fact it’s crucial to help your page survive, more so now that the ‘dislike’ button is coming.
Top 10 Ways to Prepare Your Page For The Facebook Dislike Button
1. Focus, focus, focus on your engagement rate.
You can do this by clicking on your ‘likes’ button on your page. Divide the number of ‘people talking about this’ by the ‘Total Page Likes’ and multiplying by 100.
You ideally would like an engagement rate of 75% +
2. Create conversation pieces
Your page is about engaging with your readers so you have to make content that will do that.
3. Ask questions
What’s the one thing we all love to do?: talk about ourselves. Ask your readers questions so they can do just that.
4. Think about your reader avatar
Who is your reader avatar? Are they male, female, do they have kids, what is their income, what type of home do they have? That all sounds very strange, but when your creating content you have to know who you are talking to. Facebook give a wealth of information to let you know the demographics of the people who are engaging with your page just now. Use it to create an avatar.
5. It’s NOT about you
Your Facebook page is not about you, it’s about what you can do to educate, inspire or entertain your reader. When a reader first clicks that like button, they don’t necessarily want to know about you, unless you are famous in some way, they want to be inspired, they want to be educated or they want to be entertained. Do this often enough and the money comes later.
This is an important one. Network with similar pages in your niche, share their posts, comments on them, and generally get yourself known to the page owner. When you have done this for a few weeks write to the page owner and ask if they would like to collaborate in some way, sharing each others posts, their blogs post links etc.
7. Make videos
Facebook is going big on videos for the foreseeable future so add videos to the mix, and make sure you upload them the right way and don’t post external video links.
8. Talk to your readers
Whenever someone takes the time to comment on one of your posts the least you can do is like the comment, the best thing to do is interact with your readers and be a part of the conversation.
9. Leave out the marketing
This might sound a little counterintuitive for the average business page owner, but don’t market your products aggressively. The most I would market is maybe once per month or a better way to do it is have a tab linking to a squeeze page or a product on your page.
10. Post more often
This is a hotly debated topic, but after a lot of experimenting I have found that more posts equals higher engagement. Gone are the days when you could produce 2 posts per day and expect a high engagement or lots of likes.
I hope you enjoyed this post.
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